Search Engine Optimization for Your Local Business: Making the Most out of your Marketing

Introduction

Marketing your business is nothing like it was 10 years ago.  The decline of print ads and Yellow Pages, and the increase in the use of computers and other mobile devices has changed marketing completely.  Whether potential customers are at home, driving in the car, at the office, or walking down the street, they can find out a wealth of information about anything they desire in a matter of seconds.  If your company’s website is not as easy to find as the one for a similar business down the street, you are going to miss out on a lot of business.  Making your company more visible to the online community is the key to running a profitable business.

This is a brief description of what we do for our customers and why it works.  Once you have a clear understanding of SEO and everything that comes along with it, it will be easy to see why and how it works.

What is SEO?

A term you have probably been hearing more and more lately is SEO.  This stands for Search Engine Optimization, which is also called Search Engine Marketing.  Put simply, it is the process of getting your business’s website to rank as high as possible (ideally the first page) on search engines such as Google.  For example, if you own an art supply store in Las Vegas, you want your business to pop up on the first page of the search engine when a potential customer searches “art supplies Vegas.”  Our experts can make that happen.

SEO is meant to improve your “organic rankings”, which just means how your website shows up on search engines naturally based on content, reviews, etc., not based on ad space that has been paid for.  Although pay-per-click ads are great and quite effective, organic listings are the best bet for getting your business noticed for free and without having to purchase ads. There are two ways to accomplish SEO. The first is “On-page SEO” and the second is “Off-page SEO.”

On-page SEO Tactics

On page SEO refers to the content and text on each of page of your website. It is basically the slight tweaking of your pages and their content so that the search engine can more easily find your webpage when a surfer is searching for your web site’s particular topic.

Your On-page SEO needs to accomplish these 3 things:

  • Your website’s code should be easily read and understood by search engines.
  • Every page of your website should be built around “intelligent keyword phrases” that will increase the chances of drawing specific targeted visitors to your website.
  • The design of your website should contain useful content and have a pleasing appearance in order to encourage visitors to stay on your site as long as possible.

All of these things will make your website more visible to potential customers.  VEO, or Visitor Experience Optimization, can make a huge difference as well.  Search Engines have the ability to monitor how long people stay on a particular webpage, whether it’s for an extended period of time or for just a couple of seconds.  So, if you have a nice looking, user-friendly site, chances are someone will stay on that site for a longer time.  This can help boost your website’s ranking as well.

Off-page SEO Tactics

There are many Off-page SEO tactics, but the one businesses should be most concerned with is the number of links your website has directing customers to it.   This can be done by linking your company’s Facebook Page, Twitter account, or blog to the web address.  The more links there are, the better your listing will be.  At Geo Listing Service, we are constantly building new links for our customers through the use of article marketing, social networking, and a number of other marketing techniques.

Ways to Generate Traffic

Even if your company has the best looking, most user-friendly website anyone has ever seen, it is completely useless if nobody ever goes there.  So you need to draw customers to your website in one way or another.  This can be accomplished in a the following ways:

  • On-page and Off-page SEO
  • Article Marketing (writing and publishing interesting articles about your business)
  • Start a Blog
  • Social Bookmarking (a method for internet users to share resources that they like)
  • Use of Web 2.0/social networking sites such as Twitter.com or Facebook.com
  • Video Marketing (such as youtube.com)
  • Press Releases (Even if there is not much going on, they can still be effective.  Some business have press releases every day, no matter what.)

How Do I Get Started?

If you are ready to pump up your business, we would love to discuss your unique and individual needs.

Give us a call at (888) 815-5449 or visit our website at http://www.geolistingservice.com/universal/universal.php and fill out our online form to make an appointment.

At this brief meeting, we will go over our plan to give you the online presence you need in order to be successful.  We guarantee you will see an increase in business in as little as 3 weeks.

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